Analyze the market and engage customer development, to form a long-term product and marketing strategy.

Manage product development: prioritize work, form releases and manage product roadmap, to test hypotheses, to plan and conduct A/B tests, qualitative and quantitative research of the audience, to manage the functional team (IT, Marketing) and build interaction with other departments of the company, Manage the budget, control the sales funnels.

There is such an experiment from the field of artificial intelligence philosophy – ‘Chinese Room’:

“It consists of two imaginary people, a leaflet with questions in Chinese and a leaflet with answers to these questions. The point is, with well-written scripts, one person who doesn’t know Chinese can pick up the question sheets and hand them over to the interrogator. Thus the second person, who knows the language, will receive reasonable answers to his questions from him who does not know any hieroglyph.”

Without a product owner, product promotion and modernization may look like that artificial intelligence. It’s not bad when things go exactly as planned. But then they get involved.

Consumers who express desires and discontent, if at all, refuse to buy the product and raise revenue. And for effective advancement, artificial intelligence is no longer enough, but real intelligence is needed.

The one that can distinguish a valuable review from the machinations of competitors, and valuable reviews, in turn, to sort by importance on important and secondary.

And how will he know what is important and what is not? There are no strict rules. He just understands what the company is selling and presents its opportunities.

So, whoever is at the highest level and owns the product (regardless of position) is the owner of the product. And this makes PO the highest level role in the company and the career way of product management.